Category Archives: Automotive

Automotive – Winds of Change

3 drivers independently comment that each of these cars feels ‘heavy’ and very stable when driving straight and at high speed. 3 independent automotive aerodynamicists confirm that because of their design, they would do. Why? Mark Scotchford © 20/05/2017

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Alfa Romeo Used Approved Advert

This should be an advert for used approved Alfa Romeo’s shouldn’t it? After they give me a job and let me fix their dealer network and customer service.

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Someone crashed my Ferrari…

I wonder what caused the accident?     Any theories welcome, thank you.

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Airbags, are they all hot air?

The airbag has been around for quite a while now hasn’t it? It was Mercedes who first launched it wasn’t it, back in the 1980’s. I wonder has any tests been done to see how a 30 year old airbag … Continue reading

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For Giulia’s sake grow up Alfa Romeo

There has been lots of hue and hurrah about Alfa Romeo’s Giulia’s unveiling and imminent release. Experts and bloggers alike are awash with comments and critique about the new model. Figures and facts have hit the headlines about its Ferrari … Continue reading

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Automotive Brand Legacy

Marketing departments bestowed the task of making sales for car manufacturers always reference “Brand Identity” and “Brand Image.” In marketing malarkey there is a direct correlation between these terms and any mixed message between the two can have a detrimental … Continue reading

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Letter to Alfa Romeo CEO

Excerpt of a letter sent to Alfa Romeo CEO If you went to BMW and said build be a BMW 3 Series 325 E30 from scratch they could probably do it. Yes, it would cost a fortune but they could … Continue reading

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