There has been lots of hue and hurrah about Alfa Romeo’s Giulia’s unveiling and imminent release. Experts and bloggers alike are awash with comments and critique about the new model. Figures and facts have hit the headlines about its Ferrari designed engine and performance benchmarks.
Quite incredible are unconfirmed reports of it achieving a very respectable time around the Nuremburg ring, being much faster than the BMW M4 and other competition. This is impressive but what isn’t impressive is Alfa Romeo’s complete disinterest and disengagement from the customer, their requirements and their customer’s feedback.
The name Giulia is a babies’ name. The meaning of the name is youthful, having a need to express etc.
Alfa Romeo no doubt chose this name to represent a kind of rebirth of Alfa Romeo, a new sense of purpose, a new direction, re-invigoration etc. Now this is all very bellissimo but haven’t they done this many times before?
When is Alfa Romeo going to grow up and learn by its mistakes?
Here is a news flash Alfa Romeo: – It isn’t enough to make an attractive, fast, well designed, and well built car, and I’m assuming the new Giulia is all those things.
It has to be backed up with something, well quite a lot actually. An infrastructure that can deliver its promises and respond to its business needs.
I bet you any money you like the delivery dates for this new model will be delayed. Then, there might be mix up with the configuration of the car and how will this be dealt with? Very badly I can guess.
Any replacement parts will be ordered and will take weeks, if not months to arrive. Staff at the dealerships will be their usually unhelpful an uneconomical with the truth selves and guess what?
In another few months we will all be talking about the possible demise of the company, another rescue plan, and new model that will be the one to revive the ‘brands’ fortunes.
I love Alfa Romeo, more than any other automotive manufacturer on this earth. To me, they remind me of a son I never had who just wouldn’t change his ways. I know he could achieve great things but he just kept making the same mistakes and doing the same things. What’s that quote?
“Insanity is doing the same thing over and over again and expecting different results.”
C’mon Alfa Romeo, don’t let us down again, change.
Mark Scotchford © 17/09/2015