A photo as below to be printed in magazine
On the next page, this:-
It will look as though the same photo has been printed twice and by mistake. Until a closer look is given to the signs. The second sign is different. Here I have just mocked it up but in the correct type face and manufactured as a sign it will say ‘Car Will Be Looked At 24 Hours’
Lower down in the tarmac area bold text reads:-
‘See The Signs….’
‘The Mazda MX-5. Worth a second look?’
I think this is a good idea because readers are bound to flick back between the two pages to see the differences and thus having a second look.
Mark Scotchford © 12/07/2015